Originally from the Midlands – Cherry has worked within the Film, TV & Theatre industry for over 30 years, both in London & Manchester- UK.

With a varying career, from performance, (securing credits over Stage and Screen) into Film production, (Costume/Props, Crowd co-ordinating & Casting), and finally onto agenting.

After assisting, and in association with various talent agents during the 90s, Cherry became a partner in a central London casting agency in 1999, then fully taking over the business in 2005.

Since setting up, Cherry has managed to further individually develop the profiles of her clients to a much higher level.

Working with a highly motivated, determined and focused team, Cherry is a true champion of actors, and a very proud member of the PMA (Personal Managers Association).