PRIVACY POLICY

Last updated: 13th November 2026

1. Introduction

Welcome to Cherry Parker (Management) (“we”, “us”, “our”). We are a talent management agency representing actors and creative professionals, based in the UK (15 The Fairway, Leigh-on-Sea, Essex SS9 4QN).

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit and use our website at https://cherryparkermanagement.com (the “Site”) and/or otherwise interact with us (for example via our contact forms or applying for representation).

By using the Site or providing us information, you agree to the terms of this Policy. If you do not agree, please refrain from using the Site or submitting personal information.

2. Information We Collect

a. Personal Information You Provide

We may collect personal information you choose to provide, for example when you:

  • fill in a contact/enquiry form;

  • submit your CV or profile for representation;

  • subscribe to newsletters or updates;

  • communicate with us by email or telephone;

  • provide details for contract or representation purposes.

Such information may include: name, email address, postal address, telephone number, professional/agent details, CV/profile data, photographic or video material, audition information, payment or fee details (if applicable).

b. Automatically Collected Information

When you use our Site, we may automatically collect certain usage and device information, for example:

  • your IP address;

  • browser type and version;

  • operating system and device type;

  • pages you visit on the Site and the time spent;

  • referral URL, date/time stamps;

  • cookie and similar tracking data.

c. Cookies and Tracking Technologies

We use cookies and similar technologies (such as web beacons, analytics scripts) on our Site to improve user experience, monitor Site usage, customise content, and sometimes for marketing purposes. You may control or disable cookies via your browser settings, though this may limit certain Site functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • to respond to enquiries, handle submissions and manage applications for representation;

  • to provide, maintain and improve our Site and services;

  • to communicate with you (e.g., provide updates, newsletters, promotional information if you have consented);

  • to comply with contractual and legal obligations (for example agency/client agreements, statutory reporting, actor payments/fees);

  • for internal business administration, auditing, record keeping, security and risk management;

  • for marketing and promotional purposes (only where you have permitted this).

4. Disclosure of Your Information

We may share your information in the following circumstances:

  • with service providers who assist with our website hosting, analytics, IT, marketing or professional services;

  • with industry partners (casting agencies, production companies, agents) but only where you have provided your details for representation or promotion, or your consent has been given;

  • with legal or regulatory authorities if required by law or to protect our legal rights or the rights of others;

  • in the event of a business transfer, such as a merger, acquisition or sale of assets, your personal data may be transferred to the acquiring entity (subject to appropriate safeguards);

  • with your consent or as otherwise disclosed at the time of collection.

We do not sell your personal information to third parties for their direct marketing purposes without your clear consent.

5. Data Retention

We will keep your personal data only for as long as is necessary for the purposes for which it was collected (e.g., managing representation, client/actor relationship, contractual requirements, legal obligations) and in accordance with UK/EU data protection laws. After that period we will securely delete or anonymise your data.

6. Your Rights

Depending on your location (especially under UK/EU law such as the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018), you may have the following rights:

  • the right to access the personal information we hold about you;

  • the right to rectify or update your information if it is inaccurate or incomplete;

  • the right to erase or request deletion of your personal data (in certain circumstances);

  • the right to restrict or object to our processing of your personal data;

  • the right to withdraw consent at any time (where processing is based on consent);

  • the right to data portability, i.e., receive a copy of your personal data in a structured, commonly used format;

  • the right to lodge a complaint with the relevant data protection regulator (in the UK, the Information Commissioner’s Office (ICO)).

To exercise any of these rights, please contact us at the details in Section 11.

7. Data Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. Examples include secure servers, encryption where applicable, access controls, regular system reviews. However, no method of transmission over the internet or electronic storage is 100% secure — we cannot guarantee absolute security.

8. Links to Other Websites & Third-Party Content

Our Site may include links to external websites (for example industry partners, social media, exhibitions) which are not operated by us. We do not assume responsibility for their material, operations or privacy practices. We encourage you to review those third-party websites’ own privacy policies before providing any personal information.

9. Children’s Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal data from children without parental/guardian consent. If you believe we have inadvertently collected such data, please contact us and we will take steps to delete it.

10. International Transfers

As a UK-based business, we may transfer personal information to countries outside the UK/EEA where necessary (for example if an actor is represented internationally, or services are provided from a third-party supplier abroad). Whenever this occurs, we ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your data in line with UK data protection law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, regulatory obligations or business operations. When we do, we will update the “Last updated” date above. We encourage you to review this Policy periodically. Your continued use of the Site following any changes constitutes acceptance of those changes.

12. Contact Us

If you have any questions, concerns or wish to exercise any of your data protection rights, please contact:

Cherry Parker (Management)
Email: agents@cherryparker.co.uk
Address: 15 The Fairway, Leigh-on-Sea, Essex SS9 4QN, United Kingdom.
Telephone: +44 (0)1702 522647

Acknowledgement
By using our Site or providing your personal data, you acknowledge that you have read and understood this Privacy Policy.